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For example, in a campaign to reduce the spread of AIDS, marketers discuss the problem with members of their target groups, and find clients have many different beliefs and attitudes about the disease. Some people are still unsure of what exactly AIDS is, or all of the ways it can be spread--they need to be brought to the "knowledge about the problem" stage. Others believe it is not a problem for them personally, or that "AIDS doesn't exist in our town;" these people are ready for messages on the problem's importance. Still others may believe in the problem's importance, and have taken actions to protect themselves, but do not do so consistently; they are having difficulty maintaining that change.
I liken this to a paradoxical Catch-22 scenario, because it seems like without one you can't have the other. It takes money to drive traffic, but it takes traffic to make money. So don't make the mistake that millions of other online marketers make around the world. Before you attempt to scale or send any semblance of traffic to your offers, be sure to split-test things to oblivion and determine your conversion rates before diving in headfirst.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.