8. Better Search Engine Rankings. SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
To help you define your market, determine how your product or service helps people and then figure out the people who need that solution. You might have several groups within your target market, often referred to as market segmentation (specializing in specific niche markets or groups). For example, if your business helps people with weight loss, your target markets could be moms wanting to lose baby weight and baby boomers wanting to improve their health.
A formal, written marketing plan is essential; in that it provides an unambiguous reference point for activities throughout the planning period. However, perhaps the most important benefit of these plans is the planning process itself. This typically offers a unique opportunity, a forum, for information-rich and productively focused discussions between the various managers involved. The plan, together with the associated discussions, then provides an agreed context for their subsequent management activities, even for those not described in the plan itself. Additionally, marketing plans are included in business plans, offering data showing investors how the company will grow and most importantly, how they will get a return on investment.
But even beyond this, the way you say things is important. Young people often have a language all their own, and if you are directing a message at them, it should be in their language. Some groups of people tend to be wary of any authority, and won't take kindly to having "expert opinion" thrown in their face; for other groups, this is the only thing they will listen to. You should have already discovered what is important to your audience; use this understanding as you design messages.
As an internationally recognized Search Engine Marketing agency, we have the team, technology, and skills to manage large budget PPC campaigns with thousands of keywords. We have the ability to manage enterprise level accounts in multiple languages. IMI is also partner with Marin Software to provide our clients with the best possible advertising management platform, reporting dashboard, attribution modeling, and reporting.
You may be a sales genius and love selling and creating advertising pieces. Though, no matter how good you are, there are many channels and factors to master in this area of business alone. It’s hard to be a true master on top of all these trends and best practices, and run the business and raise funds well too. Your time may be best spent on other higher level tasks. Even in the beginning your time will be better spent simply closing hot leads than on marketing material.
Some good tips. I fully agree that it’s all about trust and it is always good to recommend an affiliate product that you have actually used. Why risk your reputation on a product you don’t know if it’s any good or not? If people buy one dodgy product from your site, they will probably never make that mistake again. That it why my blog strongly advocates ethical affiliate marketing. It’s the best long term stragey for affiliate marketing success.
Most online marketers mistakenly attribute 100% of a sale or lead to the Last Clicked source. The main reason for this is that analytic solutions only provide last click analysis. 93% to 95% of marketing touch points are ignored when you only attribute success to the last click. That is why multi-attribution is required to properly source sales or leads.
When I started our Internet marketing company 20 years ago, it was just me and a dream. That dream was to grow and be the best. Today, we have 48 employees, all in-house, in Clifton Park, New York. The average employee has been with us for 6.21 years, and 10 of us have been here for more than 10 years bringing our combined work experience to 298 years! Compared to our Ninja army, I can’t believe that there’s a more experienced or tighter team of SEOs in the world. If you’re shopping around for an SEO company, know that IMN wins on experience and knowledge.
Craig Lefebvre and June Flora introduced social marketing to the public health community in 1988, where it has been most widely used and explored. They noted that there was a need for "large scale, broad-based, behavior change focused programs" to improve public health (the community wide prevention of cardiovascular diseases in their respective projects) and outlined eight essential components of social marketing that still hold today:
Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.
Affiliate marketing is an ideal solution for those looking to gain control of their own income by focusing on performance-based revenue options. Working in tandem with a seller, a motivated affiliate marketer will be able to achieve a passive income from the comfort of their home without worrying about producing their own product or service. Although the success of the job does depend on the affiliate’s marketing skills, it can prove to be an effective way to meet your income goals as either a primary career or a profitable second job.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
The better you learn and understand SEO and the more strides you take to learn this seemingly confusing and complex discipline, the more likely you'll be to appear organically in search results. And let's face it, organic search is important to marketing online. Considering that most people don't have massive advertising budgets and don't know the first thing about lead magnets, squeeze pages and sales funnels, appearing visible is critical towards long-term success.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.
Remember that benefits can be intangible as well as tangible; for instance, if you're selling a cleaning product, your customers will benefit by having a cleaner house, but they may also benefit by enjoying better health. Brainstorm as many benefits as possible to begin with and then choose to emphasize the benefits that your targeted customers will most appreciate in your marketing plan.
In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.
Standard to any business or marketing plan is the SWOT analysis. The SWOT analysis should help you clearly define your strengths, weaknesses, opportunities and threats so that you can develop goals and objectives that are on point and tied to your overall mission. The SWOT analysis will also enable you to understand what differentiates you from your competition and how you should position yourself in the market. It will also help in developing your messaging and your unique selling proposition. Brutal honesty is imperative to a truly insightful SWOT. Use bullets and aim for 4–5 in each section. Limiting your lists will help you to focus on the most critical points and help retain focus.
Equipped with all of this knowledge you will be able to craft an effective positioning statement, USP and brand. Creating a style guide and specs for your marketing and branding to keep everything consistent may be a part of this. It can certainly help to keep a unified image. Just don’t let it slow you down, as things are bound to change as you test, grow and raise money from new investors.
Among adults ages 65 and over, motor vehicle injury rates are twice as high for men than for women. Male high school students are less likely than female students to wear seat belts.15 African American high school students are less likely than white students to wear seat belts all the time, putting them at increased risk of motor vehicle related injuries.16 Among Hispanic Americans pedestrian fatalities are nearly twice as high as for whites. The Hispanic population makes 50% more walking trips than non‐Hispanic populations.17
Your program or organization probably doesn't have the resources of the Pepsi-Cola Corporation. But you can use this information on a smaller scale, and have very positive results. You might find out, for example, that many women aren't using the science and math tutoring center because everyone who works there is male, and (women feel) the tutors are often sexist and discouraging towards women. What the women want is to have some female tutors as well.
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:
Publicize both the benefits of change, and also your efforts to make change easier in a way that will draw people to take advantage of your efforts. Let people know what you're doing to help them--the best program in the world won't be used if people don't know about it. And of course, people need to understand the benefits of the behavior change. A pregnant woman will probably want to do what's best for her child, but may not know that she needs extra iron during her pregnancy. It's up to your organization to tell her.
Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game." The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn't very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm" is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
Not necessarily, but a blog is really the best promotional tool. With that said, you can always use methods such as PPC or advertising to promote a product. This is more like hit-and-run affiliate marketing, however. The best way to make the most out of your affiliate marketing opportunities is to have a blog and use it for hard and soft promotion. Learn how to start a blog here.
6. Increased Inbound Traffic. Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
With a thorough competitive analysis from Blue Corona, we will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
We begin by gaining a sound understanding of your industry, business goals, and target audience. We follow a very formal marketing process for each social media strategy which includes in-depth discovery, market research, project planning, exceptional project management, training, consulting, and reporting. We also incorporate social media ads such as Facebook advertising into many marketing campaigns. As a top digital marketing agency we make social media recommendations that will be best for your business and offer the most engaging experience for your audience.
Always fill out the comment box to “sell” your platform. If you are given the opportunity to explain why you are interested in a program, do it! Use the space to highlight why you would be an asset to the program. Talk about how your audience is their audience. Talk about the size of your mailing list (if it’s significant). Talk about your success with similar programs. Talk about where and how you will promote (hopefully you’ve done a bit of research so you know what they’re hoping for). Don’t sound desperate and certainly don’t lie about anything, but be upfront and honest about how this will be a win for them.
A marketing strategist's job is to help you assess and improve your current digital marketing strategy. Key job responsibilities for online marketing consultants include creating marketing plans, segmenting your target audience, helping refine marketing campaigns, and deciding on the best marketing tactics and digital channels to help you reach your audience so you get traffic, raise awareness, and increase sales. This can include designing a content marketing strategy, running social media and email marketing campaigns or implementing marketing automation strategies. Digital marketing strategists also track and measure landing page and google Adwords campaigns performances with analytics tools.
The political environment of your business plays an important role in your company’s well-being. For example, an unstable political system could be the cause of changing circumstances, thus a varying purchasing power of consumers. Other variables influenced by the political environment are trade restrictions or the extent to which legislation is passed.
If you're interested in a simple solution that allows you to reach customers primarily through email, iContact is our top pick for email marketing tools. This is a straightforward, easy-to-use product that focuses solely on email marketing, marketing automation and the ability to segment your audiences based upon how they found you (Google versus Facebook, for example). On top of that, there's a thorough help center and quality customer support.
Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below I will teach you what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.
Courses like qualitative and quantitative research help professionals prepare for the intensive research that goes into creating social marketing campaigns. Research is a key element for success in social marketing, and with a strong understanding of the different techniques for researching an issue, it's easier to find and use the necessary information.
In response, social marketers have adapted commercial marketing for health purposes. Social marketing now uses commercial marketing techniques—such as analysing target audiences, identifying the objectives of targeted behaviour changes, tailoring messages, and adapting strategies like branding—to promote the adoption and maintenance of health behaviours. Key trends include the recognition that messages on health behaviour vary along a continuum from prevention to promotion and maintenance, as reflected by theories such as the “transtheoretical model”9; the need for unified message strategies and methods of measuring reactions and outcomes10; and competition between health messages and messages that promote unhealthy behaviour from product marketers and others.11
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.